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102KB
SPRINGSIGHT OR THINSIGHT?
An article, written by Mark Simmonds and published in Market Leader, that presents a slightly different perspective on the definition and role of customer insight
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72KB
INSIGHTS VS FINDINGS
A paper, written by Marsha E. Williams for Esomar 2007, that identifies the critical differences between insights and findings
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142KB
CASE OF THE ELUSIVE INSIGHT
Srivatsa, Puri and Raj, at Esomar 2007, demonstrate how detective fiction and customer insight are closely connected!!
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156KB
CREATING WINNING CONCEPTS
A point of view paper from Ipsos, the market research company, on how to develop winning concepts
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207KB
AN ENGLISH TRAINER ABROAD
An article, written by Mark Simmonds and Mike Barrett for Training Journal, that provides some handy tips on working abroad, based on their experiences in over 40 countries.
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