O2
A THREE YEAR PROGRAMME TO EMBED CUSTOMER INSIGHT
Operating in an extremely competitive market place, O2, one of the largest mobile phone network providers in the UK, understood that customer insight was the key to ongoing success right across its offering.
A programme of activities, spanning a 3 year period and targeted at the marketing department has helped O2 retain the number one spot. This has included the development of a bespoke insight generation process, a series of live action learning workshops and the up-skilling of a select group of in-house insight facilitators.
"This 3 year programme has succeeded in raising the awareness and profile of insight across the marketing community as well as providing managers with a number of no nonsense, practical tools and techniques that can be used in the work place on a day to day basis.”
Fiona Maktari, Head of the O2 Marketing Academy
Waterstone´s
A TOOL KIT TO HELP MANAGERS DEVELOP MORE INNOVATIVE AND COMMERCIAL PLANS
Waterstone’s, the largest specialist book seller in the UK, wanted to help its branch managers develop innovative and commercial plans on a daily, weekly, monthly and annual basis in order to remain competitive on the High Street.
In close partnership with senior managers and a select number of current branch managers, a commerciality toolkit was developed. The toolkit contained a step by step process for better commercial planning as well as a number of best practice case studies taken from around the Waterstone’s estate. The toolkit also provided a series of checklists/templates to help managers develop major ideas and initiatives.
“It is really important for our managers to have a clear and practical process that helps them develop commercial and innovative plans for their branches throughout the course of the year. Now we have one.”
David Ashley, Head of Learning and Development
Thomson Reuters
A 5 MODULE LIVE ACTION LEARNING PROGRAMME TO STRENGTHEN PRODUCT DEVELOPMENT AND MANAGEMENT SKILLS
Sweet & Maxwell, part of the Thomson Reuters group, is a leading provider of information solutions to the UK legal and regulatory markets. It wanted to equip its managers with the necessary skills to develop, launch and manage its services and products.
A programme, consisting of five 1 day workshops, focused on the following topics: Conducting effective customer interviews; developing product ideas and concepts; branding for growth; marketing communication and direct sales; managing the portfolio.
A range of practical frameworks, tools and techniques, were developed in conjunction with senior managers. Live issues that participants were working on back in the office were used during the workshops.
“The adopted approach was very hands on and practical. The bite-sized nature of the programme meant that managers could grasp the theory easily and apply it immediately to the workplace.”
Sam Steer, Strategy and Market Development Manager, Legal Online
Cameron Mackintosh
A LEADERSHIP COACHING PROGRAMME FOR THE MARKETING DIRECTOR
The marketing director for Cameron Macintosh managed a small team responsible for promoting and coordinating new shows both in the UK and abroad. In order to maximise the potential of her team, she sought external guidance to help examine, modify and strengthen her own leadership style.
Over a six month period, a number of one to one coaching interventions took place. Two separate leadership/influencing models (Situational Leadership and Strength Deployment Inventory) were used as the foundation for the coaching conversations. The relationship was based around real issues in the work place and concrete action plans were agreed between coach and coachee at the end of each session.
“The real value of the programme was that I achieved a much greater self awareness. The relationships that I now have with my team are much stronger as a result.”
Kendra Reid, Marketing Director
